86'd

This design introduces 86'd, a mental health awareness brand for restaurant and hospitality workers, a community often overlooked despite the high-pressure nature of their jobs. It addresses the challenges of long hours, emotional labor, burnout, substance use, and the stigma around seeking help. The visual identity blends elements from the service industry, like prep lists and neon signage, with a calming aesthetic to convey both urgency and comfort. The messaging is direct and empathetic, reflecting the voices of those who have lived these experiences.